Manage email newsletters with an easy, reliable open-source tool. Offers flexible design, powerful analytics, self-hosting options, and EU privacy.

European Alternative to:

Screenshot of Keila websiteVisit Keila

Keila is your 100% Open Source newsletter tool, designed for ease of use and reliability, offering a powerful alternative to proprietary email marketing platforms. Made in Germany and hosted in the EU, it puts you in full control of your data while adhering to strict European privacy standards.

Key benefits include:

  • Emails That Just Work: Create newsletters that look great on any device or email client using rock-solid base templates.
  • Create Emails Your Way: Whether you prefer a visual block editor, the simplicity of Markdown, the full flexibility of MJML, or plain text, this tool supports your workflow.
  • Powerful Analytics & Privacy: Gain insights into campaign performance while respecting user privacy. Tracking can be disabled entirely if preferred.
  • Flexible Form Builder: Design sign-up forms with custom fields such as checkboxes, text fields, and dropdowns to effectively grow your contact list.
  • Robust Protection: Shield your forms from bots with captcha checks and verify new sign-ups using double-opt-in procedures.
  • Deep Personalization: Utilize custom data and Liquid templating to tailor emails for each recipient, enhancing engagement.
  • Targeted Campaigns: Create precise audience segments using a visual editor or a powerful segment language for relevant communication.
  • Extensible & Open: Integrate with other tools via a comprehensive API. Being fully open-source (AGPL) means no vendor lock-in and the freedom to self-host using the official Docker image.
  • Multiple Sending Options: Use the managed Send with Keila service or connect your own SMTP, AWS SES, Mailgun, Postmark, or Sendgrid.

Benefit from automatic bounce and complaint handling, CSV import/export capabilities, and dedicated support to make your email marketing effective and straightforward.

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